Advertising in Telegram: How to Promote Your Brand on the Fastest-Growing Messaging App
Advertising in Telegram: How to Promote Your Brand on the Fastest-Growing Messaging App
Blog Article
With over 900 million monthly active users, Telegram has become one of the very popular messaging platforms on the globe. What started as being a privacy-focused alternative to WhatsApp has evolved into a full-fledged ecosystem for communities, content creators, businesses — and advertisers.
In this short article, we’ll explore how advertising on telegram, important unique, and the way you can use it to cultivate your brand or business effectively.
???? Why Advertise on Telegram?
Telegram offers several positive aspects that make it an excellent platform for advertisers:
Highly Engaged Audiences: Telegram channels and groups foster strong communities with good interaction rates.
Niche Targeting: You can promote to very specific interest groups, from copyright and tech to fitness and fashion.
Global Reach: Telegram is especially popular in regions like Eastern Europe, South Asia, the Middle East, and Latin America.
Ad-Free User Base (Until Recently): Telegram introduced official ads only in late 2021, so the platform continues to be relatively new for advertisers — meaning lower competition and ROI.
????️ Main Advertising Methods on Telegram
There are three main methods to advertise on Telegram:
1. Telegram Sponsored Messages (Official Ads)
In 2021, Telegram launched Sponsored Messages, that are native ads shown in public places channels with 1000+ subscribers.
Key Features:
Text-only format (no images or videos yet)
Up to 160 characters
Shown to relevant users based about the channel's theme and language
CPC (Cost-per-Click) bidding model
Link tracking and analytics supported
To get going: Visit Telegram Ads Platform and register your small business.
2. Influencer or Channel Advertising (Unofficial)
This is among the most popular kind of promotion on Telegram. You pay Telegram channel owners or group admins straight away to post your site content.
Typical Ad Types:
Sponsored posts or product shoutouts
Banner promotions or pinned messages
Giveaways, contests, or collaborations
Where to Find Channels:
Telegram itself (search or explore relevant channels)
Marketplaces like Telega.io, AdGram.io, or Telemetr.io
Tips:
Check engagement (not just subscriber count)
Ask for performance stats before buying
Use UTM links or promo codes to track ROI
3. Your Own Telegram Channel or Bot
Build your own audience and advertise directly to them. This is more of a long-term strategy, but one of the most powerful.
Ways growing and monetize:
Share valuable content (niche-focused)
Promote products, services, or affiliate links
Use bots or mini apps to activate users
Sell ad space with brands
???? Best Practices for Telegram Advertising
Target the Right Audience:
Focus on relevance, not simply numbers.
Smaller, niche channels often convert superior to huge, generic ones.
Use Clear Calls to Action (CTAs):
“Join our channel,” “Click to acquire more information,” or “Use code TELE10 for 10% off.”
Track Performance:
Use UTM parameters, promo codes, or tracking links (like bit.ly or Google Analytics).
Be Transparent:
Telegram users appreciate authenticity — avoid overly salesy language.
Test and Scale:
Start which has a small budget, test different channels and formats, then scale depending on results.
???? How Much Does Telegram Advertising Cost?
Prices vary widely according to:
Channel size
Audience location and niche
Type of promotion
Estimated costs (at the time of 2025):
Small channels (1k–10k members): $5–$50 per post
Medium channels (10k–100k): $50–$300
Large channels (100k+): $300–$1000+
Sponsored messages on Telegram Ads start at €2 per 1000 impressions, according to targeting and competition.
???? Telegram Ads vs. Other Platforms
Feature Telegram Ads Facebook/IG Ads Google Ads
Ad Format Text-based Image/Video Search, Display
Targeting Based on channel/topic Behavioral/Demographic Keyword/Demographic
Cost Low to moderate Moderate to high Moderate to high
Organic Reach High Low N/A
Direct Access Yes (via bots/groups) No No
Telegram ads tend to be more community-driven, which makes them perfect for businesses that rely on trust and niche appeal.
???? Is Telegram Advertising Right for You?
Telegram advertising is a strong fit if:
✅ Your audience is active on Telegram
✅ You sell cameras or scanners, services, copyright, tech, or education
✅ You want high engagement over mass impressions
✅ You're looking for a cost-effective and direct channel
It is probably not the best choice in case you are targeting general audiences who're not familiar with the app or else you require rich media ad formats like video.
Telegram is no longer just a messaging app — it’s a marketing platform with real risk of brands and creators. Whether you're buying sponsored messages, working together with influencers, or building your own personal community, Telegram offers probably the most underrated and high-ROI ad opportunities in today’s digital landscape.